International Translation Day is observed on September 30 every year. Established by the United Nations, the day is meant to recognise the efforts of language professionals across the globe. Languages are a window to cultural nuances and societal norms which can be often lost in translation. 

It is no secret that OTT content consumption has seen a surge during the pandemic. However, what is interesting to note is that subtitled and dubbed multilingual content—be it international (Money Heist, Dark on Netflix) or regional (The Forgotten Army, Arjun Reddy, Malik on Amazon Prime Video) has increasingly captured the attention of audiences. The rise of regional content providers like Hoichoi (Bengali), Koode (Malayalam), Aha (Telugu), among others, is indicative of growing interest in accessing art across languages. On International Translation Day, Mid-Day.com spoke to three Instagram content creators to understand the indispensable role of translation in consuming multilingual content.