We will take more local genres, artists and podcasters to global stage: Spotify India head

India has contributed significantly to Spotifys global growth and the Swedish music streaming giant will double down on educating and taking more local creators to the global stage this year the companys India head said on MondayThousands of artists and podcasters in India have been educated to date on how to make the most of their Spotify experienceAccording to Amarjit Singh Batra Managing Director Spotify India while artistes from India on Spotify have grown 13 times owing to the masterclasses podcasts created on its Anchor platform increased 130 times from 2020 till end of last yearIndia has contributed significantly to our global growth especially over the last year Our earnings often refer to the healthy numbers coming out of the market Batra told IANSIn its fourth quarter Q4 results for 2021 the company took its paid subscribers to 180 million globally and India was one of the leading countries in terms of user growthMonthly active users on the platform grew by 18 per cent onyear to reach 406 millionSpotify which completed three years of launch in India this month was streamed in over 7500 cities and towns in 2021 including Nagpur Jodhpur Imphal and Ernakulam among othersIndia is in the top few markets for Spotify globally in terms of users We made this possible through successful partnerships with the artiste community growing catalogue and marketing campaigns and ended last year as the one of the top audio streaming platforms where listeners were consuming music in the country said BatraMore than 150000 playlists are being created by Spotify users in India every single day which puts India in the top 20 markets for user created playlists on the platformSince the day of launch the number of Indian artistes on Spotify have increased by 13 times while podcasts created on Anchor grew 130 times from the start of 2020 till the end of last year Today one in four Spotify music listeners in India is also consuming podcasts Batra told IANSThere are seven times more locally curated playlists on Spotify today compared to three years ago in the countryGiven the growing popularity of local content Spotify now has more than 150 SpotifyOriginal and Exclusive podcasts spanning Hindi Tamil Kannada Bengali Telugu Punjabi English Gujarati Malayalam and MarathiOn the Anchor podcast platform content is now being created in over 13 Indian languagesWe want more creators to thrive on Spotify Our success will be defined by how we can take local genres artistes and podcasters global by giving them visibility to over 180 markets and more than 400 million listeners Batra notedThe company aims to further personalise content curation localise features for listeners in India and work with brands that reach out to its potential audienceSpotify is invested in growing the market here and we hope to continue our trajectory of success in the process of doing so Batra saidThis story has been sourced from a third party syndicated feed agencies Midday accepts no responsibility or liability for its dependability trustworthiness reliability and data of the text Midday managementmiddaycom reserves the sole right to alter delete or remove without notice the content in its absolute discretion for any reason whatsoever