ARAINNA – the brand known for subtle luxury of daily-wear products with a touch of special – is celebrating its 1st anniversary on November 30, 2020. It was exactly a year ago when Isha Arora dreamt of owning a unique venture selling sensible clothing at a reasonable cost. In the past 12 months, brand ARAINNA has built itself into a trusted aide, whom the new-age women, in the age-group of 18-48 years, looks upto.

Speaking on this occasion, Isha Arora, the driving force behind ARAINNA, said, “Completing one year in the dynamic fashion industry is a personal achievement for our brand. We entered the fashion and apparel industry knowing what we were headed into. Our biggest challenge was to create a space in the hearts of our niche customers. And I am really happy to say that we have made some serious inroads in the past one year. However, this journey hasn’t been easy, with the Coronavirus and lockdown hitting us just months into our launch. But we turned adversity into an opportunity and shifted our entire focus to online medium in order to grab the customer’s mind space.”