Sneakers have become a billion-dollar industry in India. Gen Z and Millennials hail it as the best lifestyle commodity ever. According to Statista, a global data and business intelligence platform, the sneaker culture in India is forecasted to generate a revenue of US$2.63 billion by the end of 2023. 

While globally, sneakers were mainly footwear for athletes, they gradually transcended into a lifestyle commodity soon becoming a global fashion trend. In the blink of an eye, the influence of this trend was felt in India with more youngsters investing heavily in a variety of sneaker brands.