Be it Jordans, Dunks, Yeezy or sneakers from any other brands, they have become the epitome of style. Giving a fresh twist to lifestyle and fashion, the sneaker culture in India has taken Gen Z and Millennials by storm in recent years. There is hardly anyone today who remains untouched by the influence of this culture
The fascination towards sneakers is infectious and continues to turn a majority of young Indians into sneakerheads. Photo Courtesy: iStock/Campus Activewear
- Globally, sneakers were mainly footwear for athletes
- They gradually transcended into a lifestyle commodity soon becoming a global fashion trend
- In the blink of an eye, the influence of this trend was felt in India
Sneakers have become a billion-dollar industry in India. Gen Z and Millennials hail it as the best lifestyle commodity ever. According to Statista, a global data and business intelligence platform, the sneaker culture in India is forecasted to generate a revenue of US$2.63 billion by the end of 2023.