New research reveals the celebrities with the most talked about beauty routines. The research, conducted by beauty and wellness marketplace Fresha, analysed the number of online articles mentioning the beauty routines of over 100 of the most influential celebrities of 2023, combining each celebrity’s name with terms such as ‘skincare’, 'beauty routine’, ‘makeup’ etc.

Taylor Swift officially has the most talked about beauty routine of 2023, according to the research. The popstar has the highest number of article mentions of 2023 regarding her beauty routine, including references to either her makeup, skincare or haircare, with a whopping 135,932 articles. Famous for her signature red lipstick and sharp eyeliner, articles referencing Taylor Swift’s makeup reached 24,469, the highest of any celebrity. The singer also received huge buzz online regarding her skincare routine and hairstyle, with 4,564 mentions of ‘Taylor Swift skincare’ and 53,067 references to ‘Taylor Swift hair’.