India may still run on chai, but the country's tea habits are becoming far more adventurous. From wellness brews and kombucha to fruit-infused ready-to-drink teas, consumers are increasingly looking beyond the traditional cup while holding firmly onto the rituals that have defined Indian tea culture for generations.

Adrak chai continues to be India's go-to cup, followed by black tea, elaichi tea, green tea and masala chai. While traditional tea continues to dominate overall consumption, newer formats such as Ready-to-Drink teas are reshaping the category, growing 109 per cent year-on-year. 

India is entering its most experimental tea era yet

Tea experimentation is no longer limited to cafés and specialty stores. Peach Tea emerged as India's fastest-growing tea flavour, recording more than 62 times growth year-on-year. Other fast-rising favourites included Blue Pea Tea, Kombucha, Tulsi Tea and Green Tea, signalling growing interest in functional beverages, wellness-led consumption and globally inspired flavours.