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Indian by design

The love for all things Indian made Pooja Doiphode start Poi Doi Handicrafts, where designs from Ajanta and Ellora's caves, Warli tribal art, Rajasthani miniatures and other art forms from across the country grace a range of handmade products including terracotta pots, idols, coasters and paintings

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Thirty six-year-old Mumbai resident Pooja Doiphode may have never visited the Ajanta and Ellora Caves but the stunning site is a source of constant inspiration for the designer. It egged her to collect and cut out images from greeting cards and magazines. Over the years, this art-and-craft obsession took a backseat, as she busied herself working as a customer service executive. However, her dream of designing a range of Indian artefacts remained at the back of her mind.

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