At the 30th edition of the  South Asia's premier travel exhibition, which was hosted at India Expo Mart, Greater Noida in Delhi NCR from February 9-11, the tourism board promoted South Africa as a travel destination.

South Africa became one of the top tourist destinations for Indians in 2022 as a result of its strong recovery efforts and desire to promote a variety of genuine destination options through the More&More campaign. The Rainbow nation considerably surpassed its aim of bringing 33,900 or more visitors established at the beginning of the recovery year by receiving close to 50,000 Indian visitors last year through November. The tourism board wants to surpass last year's goal by 72 per cent this year.