A different roast

A decadent banana bread a homecooked meal arranged in a thali just like mothers or a quick gooey mug cake Theres no denying the fact that food has been a major source of comfort in this hour of crisis our social media feeds bear testimony to that And so when season 3 of Zomaland mdash aggregator app Zomatos food carnival mdash which was scheduled for a launch this year hit a roadblock the obvious choice was going digital Given the current scenario we started to look for ways in which we could entertain everyone at home Foodbased content is among the top trends on the Internet This external data was validated by our users watching food shows on our platform and so we decided to elevate Zomaland into a digital event And this is how ZomalandHome was born says Chaitanya Mathur global head Zomato Live about the fest which launched last week and will continue this weekendVijay MudaliarBut how do you replicate the energy warmth and the smell of great food in the air that lingers in a food fest in an online format We redesigned our formats brought in a variety of artistes and added relatable food content to customise the experience for the digital audience The events have been chalked out to ensure there is something for everyone explains Mathur To illustrate this he points to the lineup of collaborators who were brought on board in a tieup with the Singapore Tourism Board STB This includes comedians influencers fitness experts and even DJs apart from celebrity chefs The format is fairly simple from Friday to Sunday there will be different segments such as Kitchen Roast Table Talk Get Fit and cookoffs among others on Zomatos online platforms Some of these formats are new for the Indian audience For instance in the Kitchen Roast section you will see Kusha Kapila and Dolly Singh try their hands at cooking in their comic ways Mathur tells usChef Sarah Huang Benjamin during one of her live sessions last week PicZomaland on InstagramSimilarly one can expect great music while DJs Anish Sood and SA battle it out in a cookoff some tips and tricks to perfect the Quarantini with mixologist Vijay Mudaliar a fitness talk in a session with trainer and author Yasmin Karachiwala and a chat show called Late Night Munchies with standup comic Abish Mathew among other things Speaking about his masterclass called Table Talk Singaporebased chef Eric Chan says I will be in conversation with chef Saransh Goila about our common passion for food and our journeys I will also be hosting a solo session where Ill share the recipe of my signature dish cregraveme brucircleacutee from my restaurant Mad About Sucre Goila meanwhile shares that this will be his first collaboration with Chan Apart from chatting with each other we will come up with a surprise dish which is inspired by our cultural backgroundsChef Saransh GoilaAnother Kitchen Roast session will feature Singaporebased comics Rishi Budhrani and Sharul Channa who will rustle up a laksa We have always loved performing for the Indian audience Well both be roasting one another while trying our hand at cooking the Peranakan dish Well be chatting with Mathew about a lot of cool stuff too the duo tells usChef Eric ChanMudaliar meanwhile says that his session will be a great way to learn some easy cocktails We understand that it will take some time for people to hit the bars and clubs like earlier but that shouldnt stop them from celebrating at home or unwinding after their day with a drink or two he addsChaitanya MathurThe artistes and formats have been curated carefully Mathur shares adding that all of them are brought together by their love for food This fact was evident during last weekends live sessions with over one million people logging in to watch them on the Zomato app he says Can we expect more such digital events Based on this seasons feedback we will explore more ZomalandHome formats further Mathursigns offOn June 12 13 and 14Log on to Zomato app or their social media pagesCatch up on all the latest Mumbai news crime news current affairs and a complete guide from food to things to do and events across Mumbai Also download the new midday Android and iOS apps to get latest updates MidDay is now on Telegram Click here to join our channel middayinfomedialtd and stay updated with the latest news