Jennifer Duthie is a foodie. So when this Delhi-based ‘cookaholic’ took her love for baking to the next level and started a website called www.bakebox.in to give budding bakers in Delhi a chance to earn while showcasing their skills, her pals weren’t surprised. But she hadn’t bargained for an overwhelming response from aspiring baking experts from other cities who wanted something similar in their home towns. Thus, was born www.bakemela.com, a younger sibling of Bake Box where anyone across India can upload their creations and sell them.

A homebaker displays her Rainbow Cake on Bake Mela