The Indian tea market is pegged at an approximate worth of Rs 20,000 crore and the coffee market is worth Rs 5,000 crore. "The average Indian millennial is not price-conscious but value-conscious. elite and affluent segments of the population are going to double in the next five years. But what's going to multiply more than double is the aspirational segment with the income level of five to 10 lakh per annum. This is going to drive India's consumption curve, with a brand focus on health and wellness as many in this segment are under age of 35," says Bhuman Dani, who along with Shariq Ashraf left his lucrative job with an international consulting group to start TGL Co. (The Good Life Company), a curated brand of teas and coffees.

Rizwan Amlani, co-founder of coffee label Roasted Today, says that India is among the top 10 coffee manufacturers in the world, yet 75 per cent of our coffees are exported abroad. "We are at a stage where wine was 10 years back, when it was exclusive, and is now accessible to the masses. Independent coffee roasters are now trying to bring our coffee back to us in a sustainable manner, and the well travelled consumer that knows its coffee is helping boost this market," says Amlani. Here's your guide to ace your coffee funda.