Dhinchak Pooja plans to become India's No 1 music sensation

Dhinchak PoojaThirty seconds into our call with Dhinchak Pooja and she already has us at wits end The Delhibased viral sensation who stumped everyone in May when her Selfie Maine Liya rap exploded the Internet and crossed over 15 million views has agreed for an interview a month after remaining elusive When asked if shed agree to a photo shoot she says yes But theres a catch Pooja needs to go shopping to the mall first And if she finds great clothes she says she will think about it When we tell her thats unnecessary she drawls in Hinglish Same kapde nahin pehne hainBoring ho jayega Main shopping jaoongiShe says she will need at least two hours to shop We manage to switch subjectLike everyone we are curious about the backstory of this ingenious cringepop artiste who has been compared to Pakistans Angel aka Tahir ShahDhinchak Pooja recently took to social media to share her real name mdash Pooja Jain The 23yearold who has a Bachelor degree in Arts from an open university tells us that she does nothing apart from making music But if you think she has been topping YouTube charts only now her musical career actually began last July with Swag Wali Topi In the video the selfproclaimed rapper is seen zooming past the streets of Delhi in a BMW and Suzuki Hayabusa with minions tagging along in black tees and caps bearing the swag of their song That number catapulted her into the viral spotlight earning her over two million views Her next song Daaru which broke all conventions of music be it tune or tempo could kill the worst hangover in minutes That song managed to rake in five million views since its release in January Switch to her latest croaky selfie track and we wonder how I have been listening to music since I was a child While I like all kinds of music I mostly get my inspiration from Bollywood says Pooja her favourite being sufi singer Kailash KherStills from Dhinchak Poojas videos featuring friendsShe claims to have started writing music three years ago for want of anything better to do I first studied how to write lyrics she says We are about to ask how and from who when she cuts in Lyrics ka procedure hota hai You have to know when the main line second line and chorus come only then you can write I studied this procedure properlyShe says Some friends heard Swag Wali Topi and they loved it They encouraged me to make a video Pooja decided to call herself dhinchak because she says her attitude towards life is entertaining and carefreePoojas father has been instrumental in funding her juvenile fantasies Paise ki koi kamin nahin hai Papa gives me the money I just have to go and ask she says the brattishness unwavering She however refuses to reveal what her father does We need privacy she declaresThe posse of young men who dance in the videos are acquaintances or relatives Its I who decide on the concept the number of actors and locations for my song Once that is done I record the song at a studio and get a director to shoot it she says adding that she also takes auditions for those who are keen on being part of her projects Each video takes about three to four months to make You cant work continuouslyhellipkyunki body ko bhi araam chahiye When not making music Pooja is either shopping partying or chilling with friendsThat people love Poojas gumption is now well known Last month Mumbai boy Sameer Pagare administrator of the Facebook page Kalyan City Trolls had managed to convince people that they could catch the Swag singer perform live in Kalyan Over 7000 people agreed to show up at that event Yes I read that somebody had made a fake Dhinchak Pooja concert Facebook page in Mumbai and that 10000 people agreed to be part of it You can imagine how many will show up when I really perform she saysEven if she sounds conceited you cant deny that this confidence comes partially from the approval she has received from social media She claims to be ignorant of the haters and trolls I dont read negative comments about myself My job is to make music for my fans who like it she says That does not mean I dont take feedback I have taken all the criticism and decided to release an even better video in AugustTo make it possible Pooja has been doing riyaaz every day she has also hired a group of professional dancers and a production team Iske baad mera pura kaam sabke saamne aa jayega she says Nobody knows what Dhinchak is really capable of just yet15MN Number of views her latest video Selfie maine le liya has received till date