Vikram Gupta in his office at Metro Cinemas in Dhobi Talao. Pic/Bipin Kokate

It was actually a shot in the dark when Vikram Gupta wrote an email addressed to Leonardo DiCaprio on the home page of the latter's foundation. Like anyone else writing to the Hollywood star, sans insider help, Gupta drafted the mail stating his intention of wanting to screen the documentary Before The Flood in India. He also added that he owns the Metro Cinemas in Mumbai and Kolkata and that he'd ensure a red carpet release, roping in environmentalists and other notable names from across fields. But, getting through to DiCaprio is no cakewalk, as Gupta soon realised. "He must be getting ten thousand such mails and it's of course not possible to respond to each one," he says, sitting in his office on the first floor of Metro Cinemas in Dhobi Talao.