At 11 am, Nilesh Patel, beverage head for Mumbai at Social, is fixing us mocktails. "Non-alcoholic cocktails," he corrects us, adding, "When you mix two ingredients, with or without alcohol, you get a cocktail." On October 31, a dry day, the pub will launch its High on Life menu of 12 mocktails, available at Khar Social for two weeks, and later at other outlets pan-India.

Nilesh Patel. Pics/Datta Kumbhar