The name says it all: Chick Beer. The website and packaging may say even more.



In an unapologetically, bubblegum pink color scheme with the LBD -- little black dress -- as its logo and a six-pack designed to look like a purse, the latest beer marketed for dainty female drinkers has caught the attention -- and indignation -- of lady blogs.

A post on Jezebel.com this week titled "Chick Beer: Ugh, Really?" called the concept "offensive" in reference, perhaps, to the sales pitch on Chick Beer's website: "We love Chick Flicks, Chick Lit, and now we can love Chick Beer!! Enjoy!"