The moment you put a price tag on something, it loses its charm. Or so people would have you believe. The romanticism associated with art on one hand, and its commodification on the other, is like perennial dilemma artists often find themselves in. If a cupcake sells, does it seize to become the output of creativity? Young media professional Dishari Dutt seems to think not.

At the age of 20, having recently migrated from Delhi to Kolkata, where her grandparents live, Dutt found solace in piping frosting over supple cupcakes and the warmth in her oven. "Although I had roots in Kolkata, it was a new city for me. I didn’t have as many friends to chill with and had a lot of free time. But I wanted to use it productively, so I started baking," the now 25-year-old recalls, tracing the beginning of her out-of-home baking venture, with a name as zany as her youthful treats — Hungry and Skinny (H&S).