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Mumbai: NMIMS MBA students give Gen Z boost to vada pav seller
Updated On: 18 April, 2026 07:33 AM IST | Mumbai | Akshita Maheshwari
Students from Narsee Monjee Institute of Management Studies rebranded a Vile Parle vada pav stall as “Vadawaov,” using Gen Z-focused social media content that went viral and significantly increased customer footfall

Student of NMIMS with Borun Saha, owner of the vada pav stall at Vile Parle in Mumbai, on Friday. Pic/Atul Kamble
Think outside the box” is a line every marketing student hears. This group decided to actually do it.
Samaraa Khan, Saanvi Rane, Adya Ravindran, Hitarthi Savla, Maishaa Mukherjee, and Ayaan Abbagani are first-year students at NMIMS, studying branding and advertising, recently put their heads to together to create a delectable online campaign to boost the business of Borun Saha, who runs Manisha vada pav stall opposite DJ Sanghvi College of Engineering in Vile Parle.

