The Shiv Sena seems to believe that the way to a man's heart is through his stomach. No wonder then that the party has based its programme to reach out to Gujaratis through the community's favourite food items - jalebi and fafda - ahead of the civic elections.

The tagline 'Mumbai ma jalebi ne fafda, Uddhav Thackeray aapda' has been chosen for the Sena's meeting with Gujarati people on January 10. The venue will be Navnit hall, Gujarati Bhavan, Jogeshwari West.