Will you play Holi with water this year? Will you explain to your family that we are incredibly lucky to get drinking water at all, and it is criminal to waste water for entertainment when millions suffer water shortage? Water is liquid gold. You wouldn’t let your children play with your gold jewellery, would you? Because gold is scarce and precious. But water is much more precious than gold because, of course, you’ll die without water, but you won’t die without gold — unless you’re a protagonist on a saas/bahu/nagin serial.

A 2015 photograph of television actors enjoying a rain dance during Holi celebrations