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MMRDA facilitates first-ever ad shoot on Mumbai Metro Line-2B

The Mumbai Metropolitan Region Development Authority (MMRDA) has enabled the first-ever commercial ad shoot on Mumbai Metro Line-2B, generating Rs 20.35 lakh in revenue. The initiative aims to boost non-fare income and transform metro infrastructure into a multi-purpose urban asset

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MMRDA opens Mumbai Metro for ad shoots to boost revenue streams (Pic/MMRDA)

MMRDA opens Mumbai Metro for ad shoots to boost revenue streams (Pic/MMRDA)

As part of its push for financial sustainability and asset optimisation, the Mumbai Metropolitan Region Development Authority (MMRDA) has facilitated the first commercial advertisement shoot at Mumbai Metro Line 2B.

MMRDA said the shoot was conducted at Mandale Metro Station, with another advertisement filmed inside an operational metro train, under the provisions of the MMMOCL Premises Hiring Policy for Events, including film shoots.

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