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MMRDA facilitates first-ever ad shoot on Mumbai Metro Line 2B

The Mumbai Metropolitan Region Development Authority (MMRDA) has enabled the first-ever commercial ad shoot on Mumbai Metro Line 2B, generating Rs 20.35 lakh in revenue. The initiative aims to boost non-fare income and transform metro infrastructure into a multi-purpose urban asset

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MMRDA opens Mumbai Metro for ad shoots to boost revenue streams (Pic/MMRDA)

MMRDA opens Mumbai Metro for ad shoots to boost revenue streams (Pic/MMRDA)

In view of moving towards financial sustainability and asset optimisation, the Mumbai Metropolitan Region Development Authority (MMRDA) has successfully facilitated the first-ever commercial advertisement shoot at Mumbai Metro Line 2B. This marks a significant milestone in the evolution of Mumbai’s metro ecosystem.

As per the official statement, the shoot was conducted at Mandale Metro Station, along with an ad filmed inside an operational metro train, under the provisions of the MMMOCL Premises Hiring Policy for Events, including Film Shoots. 

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