Shah Rukh arriving at Vadodara where the incident occurred

The promotion of Shah Rukh Khan’s latest was supposed to replicate the success of the Tamashaa promotion stunt. Instead, it became a tamasha of its own when crowds in unexpected numbers thronged the stations — Vadodara in particular — to catch a glimpse of the superstar, leading to the unfortunate death of Farid Khan Sherani. He was at the station to visit a relative who was part of the media with Shah Rukh on the train.