The word of the week, was, for better or for worse, choice. Thanks to a certain empowerment video, it was used in several expressive registers. The video used it with earnestness, with a child's sense of being bold which made some grown-ups giggle (mea culpa) and stricter grown-ups bristle. People responded by using it indignantly, analytically and parodically (mea culpa again).

Deepika Padukone in the recently-released My Choice video