Dilwale Dulhania Le Jayenge (DDLJ) to give it its well-known acronym marks 1,000 weeks this week at Maratha Mandir. The evergreen romance still has audiences cavorting in the cinema’s corridors years after it first graced the screen with the peppy Shah Rukh Khan and bespectacled Kajol taking centre stage.

So much has happened to cinema since DDLJ first hit our screens. The single screen cinema is almost out now; the few that are there are anachronisms in a multiplex world. Cinema tickets have zoomed through the roof, and going to the theatre is now a day-long experience. The black market tout is out and tickets are booked online, credit cards swiped and different seating experiences are on option for the viewer. Rates for snacks inside movie halls have soared too. Through all this, the DDLJ has played on, moving to a matinee show at Maratha Mandir. The low-priced tickets have continued to pull in people but the bigger picture is the lure of the movie itself.