At the end of the third phase of Lok Sabha elections in Maharashtra, Punekars turned out to be social media's favourite 'whipping boys'. That's because the citizens of the state's cultural capital, who supposedly claim to be smarter than anyone else and have a word of advice or opinion on anything under the sun, did not match the polling figures of the other Lok Sabha constituencies that went to polls the same day. Pune fell 5% short of its 2014 polling turn-out. How could Mumbaikars and the rest of the world let this opportunity pass to turn the knife into Pune's side?

And, the Pune-bashers went all out. A spate of jokes, caustic one-liners (like the ones known as Puneri paatis) and memes that chided the historic city's penchant for wearing its collective wisdom on its sleeve, went viral.