Okay, I have tried Kusha Kapila’s body-shaping brand. I bought a strapless brassiere, that is now lying unused in my wardrobe. Why? Well, it was uncomfortable. Who knows —maybe I got the wrong size. But I just realised that I should admit it that body-shaping inner wear just isn’t my jam. It makes me feel squeezed in, and to some extent, fake. My body isn’t like that, so why should I look like that. I have ample curves, and love handles, and well, it’s fine if they are visible. One day, when the diet and workout finally show results, well, that will be the day. Just you wait.

But, this is not about me using Kapila’s brand. This is about people on social media having multiple opinions on her journey from being the body-positive funny girl to skinny Bollywood actor to entrepreneur whose brand is all about body shaping and wearing inner wear that helps you appear perfect in that body-hugging dress. As one creator said, “What’s the point of you telling people to love themselves, and accept themselves, when the whole brand is based on the fact that you feel fat and insecure, just look skinnier, and buy this Rs 3000 tummy tucker.” The comments on the post are divided. Half of the ladies feel that Kapila has bridged a market gap, and shapewear doesn’t make you skinnier, but makes your outfit look seamless. The other half agree that it’s adding to the body image issues.