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It’s prime time for CEO Serena Williams!

Updated on: 24 February,2026 09:18 AM IST  |  Los Angeles
A Correspondent |

You have to make hard decisions. Just like in tennis, you have to show up every day

It’s prime time for CEO Serena Williams!

Serena Williams. Pic/Williams’s Instagram

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Serena Williams may have traded match points for meetings, but her hustle doesn’t stop. Having quit tennis after the 2022 US Open, the 23-time Grand Slam champ, business investor and producer is all set to be part of a new Prime Video docuseries, The CEO Club.

 
 
 
 
 
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“As a CEO, you don’t win everything. You have to make hard decisions. Just like in tennis, you have to show up every day. You might lose, but you have to show up the next day,” said Williams, who stars in the eight-episode season that follows top execs navigating big decisions, family responsibilities and personal challenges while building global brands. 

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