Apple Music subscription prices rise by up to 28 per cent in India; Apple One plans unchanged

Apple Musics India pricing has held steady since its last revision mdash long enough that most subscribers stopped thinking about the monthly deduction altogether However that changed this week The tech giant has raised Apple Music subscription prices in India by up to 28 per cent while keeping its Apple One bundle pricing untouchedHeres what has changed for the popular music streaming serviceApple Music India pricing July 2026Individual Rs 119 rarr Rs 139 per month 17 per cent hikeFamily Rs 179 rarr Rs 229 per month 28 per cent hikeStudent Rs 59 rarr Rs 69 per month 17 per cent hikeIn percentage terms Indias individual and student hikes are noticeably steeper than what Apple applied in the US where the individual plan went up roughly 9 per cent from USD 1099 to USD 1199 The family hike in India at 28 per cent is the steepest of the three tiers by a distance Apple has not issued an Indiaspecific statement on the revision but the new prices are already reflected on Apples India pricing pages This is also the second Apple price move in as many months mdash the company raised MacBook and iPad prices in June citing surging memory costsThe companys explanation given in a statement to Music Business Worldwide is straightforward As a result of rising licensing costs Apple Music is increasing its subscription price beginning todayThis is the same reasoning Apple offered the last time it raised music pricesmdashthe idea being that a larger share of the higher fee flows through to artists and rights holders not that Apple is simply padding margins Whether thats the full picture or not licensing costs genuinely have been climbing industrywide and Apple is not alone heremdashSpotify raised its own India and global pricing earlier this year and Apples marketing team didnt waste the opportunity to needle it about that on social media at the timeBTW wersquore still the same pricemdash Apple Music AppleMusic February 13 2026Apple has also been recalibrating other parts of its playbook this year mdash the company recently said it would decouple critical security patches from major iOS releases to respond faster to AIpowered cyberattacksApple Ones India pricing sees no change and thats the interesting bitGlobally Apple has also revised its Apple One bundle pricing The family and premiere tiers went up in the US though the base individual tier was left alone In India however Apple One has not changed its pricing it stays at Rs 195 a month for the individual category and Rs 365 for familymdashthe same pricing the bundle has carried since it launched in the country six years ago Whats worth noting is India still does not get the premiere tier unlike the USUKAustraliaCanadaWhat that means in practice is that the bundle just got relatively more attractive Apple Music Individual alone now costs Rs 139mdashinching closer to the Rs 195 Apple One Individual planmdashwhich also throws in Apple TV Apple Arcade and 50GB of iCloud storage for a difference of just Rs 56 a month Anyone already paying for two or more of those services separately should be doing that math this weekApple has not stated whether Apple Ones India pricing will eventually catch up to the music increase or whether its deliberately holding the line to keep the bundles value proposition intact while the region absorbs the standalone hikeThe development also comes just weeks after Apple used WWDC 2026 to position iOS 27s overhauled Siri and Apple Intelligence features as the next reason to stay locked into its ecosystem If youre an Apple Music subscriber in India and havent considered Apple One before the revised pricing may make it worth a closer look