With iPhone 14's recent launch, Apple is reportedly gearing up for next year's iPhone 15 Pro Max. An analyst believes that the tech company may plan to offer exclusive features in the phone to encourage customers to buy its larger and more expensive model. 

According to Ming-Chi Kuo, due to the high demand for the 6.7-inch iPhone 14 Pro Max, the tech giant may decide to further differentiate its next iPhone 15 Pro and Pro Max models.

"iPhone 14 Pro Max accounts for about 60 per cent of the total order increase of Pro models, benefiting iPhone ASP/product mix for 4Q22," Kuo wrote on the microblogging site Twitter.