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Home > Lifestyle News > Culture News > Article > Ambika Book Centre This Mahim bookseller aims to sell books for Rs 100 to create a reading culture

Ambika Book Centre: This Mahim bookseller aims to sell books for Rs 100 to create a reading culture

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Updated on: 24 September,2022 12:44 PM IST  |  Mumbai
Nascimento Pinto | nascimento.pinto@mid-day.com

Dhiraj Visariya has been managing the bookshop in the western suburb for roughly 30 years and through it all has seen his readers grow through thick and thin and that is what keeps him going every day

Ambika Book Centre: This Mahim bookseller aims to sell books for Rs 100 to create a reading culture

Dhiraj Visariya's Ambika Book Centre has been catering to readers for the last 30 years in Mahim. Photo Courtesy: Manjeet Thakur/Mid-day file pic


Every day, when Dhiraj Visariya enters his bookshop, he is transported into a different world. “My wife literally calls to ask me sometimes, ‘Do you know what time it is? Aren’t you coming home?’ and that’s when I realise it’s 11 pm” he laughs. It is only then that the 50-year-old packs up to return to his home in Jogeshwari.
In fact, when he has to go for weddings, the Mumbaikar has to keep an alarm so that he doesn’t forget to leave on time. On the day we go to meet Visariya, he has literally slept at the shop because he finished as late as 1:30 am, sorting out books for a wholesale books customer, only so that the order goes out in time. 


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