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Are deep discounts on dine-in operations beneficial for restaurants? NRAI warns against it

According to the apex hotel industry body, these programmes — while appearing beneficial in the short term — could threaten the economic stability and autonomy of restaurants

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Image for representational purposes only (Photo Courtesy: Pixabay)

Image for representational purposes only (Photo Courtesy: Pixabay)

The National Restaurant Association of India (NRAI) on Monday cautioned restaurants regarding the potential long-term adverse effects of in-dining deep discount programmes and aggregator payment platforms.

According to the apex hotel industry body which represents more than 5 lakh restaurants, these programmes — while appearing beneficial in the short term — could threaten the economic stability and autonomy of restaurants and disrupt the restaurant ecosystem.

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