The campaign features animated videos and posters urging commuters to use foot overbridges, escalators and elevators instead of crossing railway tracks. By using the popular character Chhota Bheem, officials hope the message will resonate, especially with children

Western Railway’s Chief Public Relations Officer, Vineet Abhishek and Rajiv Chilakalapudi, CEO & Managing Director of Green Gold Animation Pvt. Ltd. the creators of Chhota Bheem, signed the Letter of Collaboration at the WAVES 2025 being held at the Jio World Centre