The scoreline read: four ripped kits, one burst ball and zero goals. Twitterati entered the arena to mock the sports goods maker for the 'defective' product on one of the biggest stages in world football
The scoreline read: four ripped kits, one burst ball and zero goals at the end of the France vs Switzerland.
The match saw Swiss kits tearing repeatedly with the Granit Xhaka, the Arsenal midfielder, having to change his jersey twice during the Group A game, while Admir Mehmedi and striker Breel Embolo also requiring change of jerseys.
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The comic repetition quickly turned against Puma, the equipment supplier of the Swiss team. They also supply kits for the teams from Italy, Slovakia, Austria and the Czech Republic.
Slovenian referee Damir Skomina gestures towards Switzerland's midfielder Granit Xhaka's ripped shirt during the Euro 2016 group A football match between Switzerland and France at the Pierre-Mauroy stadium in Lille on Sunday. Pic/AFP
Swiss winger Xherdan Shaqiri's witty reply on the topic, "I hope Puma does not produce condoms," went viral on social media.
Meanwhile, it was a godsend for the internet community, who started poking fun at the sports goods makers on social networks. The ripped jerseys paving the way for a "Pumagate" trend on social media.
Here are some of the tweets:
"I hope @PUMA don't make condoms" :))) #PumaGate pic.twitter.com/1tpbEpTWtj
— AlyaaGad AfhamTVØ£ÙÂÂÂu00c2u0081ÙÂÂÂu00c2u0087ÙÂÂÂu00c2u0085 (@AlyaaGad) June 20, 2016
All soccer players should wear #puma shirts. Would make it easy for referee to spot when they hold each other back by the shirt #Pumagate
— Claus Pedersen (@Claus_Pedersen) June 20, 2016
@ComplexStyle i think puma is trying to introduce the yeezy line in football #Pumagate #yeezy pic.twitter.com/OSElqqPtfq
— lorik (@LrK___) June 20, 2016
I'm going jogging, if I come back naked, you guys know why :P #SUIFRA #shirtgate #Pumagate pic.twitter.com/2kE6BnpPo6
— R. Labusta. (@macabizero) June 20, 2016
"I hope #Puma doesn't make condoms"
— Arun Govind M (@AGm_909) June 20, 2016
-Xherdan Shaqiri
Made my day! >_<#EURO2016 #Pumagate
When does the female Swiss soccer national team play again? #Puma #SUIFRA #EURO2016 @PUMA @pumafootball #pumagate #trikotgate
— Kai Baumgartner âÂÂÂu00c2u0098ÂÂÂu00c2u009e âÂÂÂu00c2u0098ÂÂÂu00c2u009c (@kaibaumgartner) June 20, 2016
Hungary has the cheapest kit, but it's still better quality than Puma... #Hun #EURO2016 #Pumagate pic.twitter.com/paFXXWcw2b
— El Ram (@ramtinos_) June 20, 2016
#puma reveal new emergency shirts for #swiss teams next game. pic.twitter.com/FjozFHmjzQ
— Scarlett_lfc (@FootyPhysioNews) June 19, 2016
Some say that #Puma's shirts could gain women's football more attention. pic.twitter.com/oTBnwPzwdG
— David Egan (@DavidEgan_UX) June 19, 2016
That moment when Nike & Adidas reps see #PUMA jerseys/kits ripping like cheap paper. #SUIFRA @Puma pic.twitter.com/AsDE4zWmOI
— Amélie Poulain (@MichalDinal) June 19, 2016
Bad day for Puma. Swiss shirts ripping like paper out there #puma #SUIFRA pic.twitter.com/AlVynmuuXf
— Ashley T Kjos (@atkjos22) June 19, 2016
PUMA APOLOGISES
Official statement on the Swiss national team jerseys: https://t.co/0swIbBsh3y #PUMA #trikotgate #jerseygate pic.twitter.com/NmGa6OyJJ6
— PUMA SE (@PUMAGroup) June 20, 2016