Euro 2016: Twitterati tear into sports brand over ripped jerseys
The scoreline read: four ripped kits, one burst ball and zero goals at the end of the France vs Switzerland.
The match saw Swiss kits tearing repeatedly with the Granit Xhaka, the Arsenal midfielder, having to change his jersey twice during the Group A game, while Admir Mehmedi and striker Breel Embolo also requiring change of jerseys.
The comic repetition quickly turned against Puma, the equipment supplier of the Swiss team. They also supply kits for the teams from Italy, Slovakia, Austria and the Czech Republic.
Slovenian referee Damir Skomina gestures towards Switzerland's midfielder Granit Xhaka's ripped shirt during the Euro 2016 group A football match between Switzerland and France at the Pierre-Mauroy stadium in Lille on Sunday. Pic/AFP
Swiss winger Xherdan Shaqiri's witty reply on the topic, "I hope Puma does not produce condoms," went viral on social media.
Meanwhile, it was a godsend for the internet community, who started poking fun at the sports goods makers on social networks. The ripped jerseys paving the way for a "Pumagate" trend on social media.
Here are some of the tweets: