Viraj Mithani artwork Floating Kimonos

The one thing that stands between an artist and acclaim is a lack of funding or a platform to showcase his or her work. Although the latter has been somewhat handled by the rise of social media, there's still the inaccessibility to proper art galleries that kill many dreams. And to take care of these dreams, Farah Siddiqui and Amy Staff­ord have collaborated to form Cultivate Art. "Our aim is to support eme­rging artists and to connect them with a new audience, hopefully the next generation of collectors. We want to help people navigate the art industry, introduce them to new artists, and build their confidence in art, developing a network of artists and collectors," says Stafford, who recently moved to India from England.