In the build-up to the big India vs Pakistan match of the World Cup 2019, media houses of both countries have been accused of making cringeworthy ads to highlight the rivalry between the two countries. An angered Pakistan Cricket Board has written to ICC, complaining about an ad that India's broadcaster Star Sports is running on their channels ahead of the big game.

In fact, the ICC mandarins have had a quiet word with the broadcasters and told them about PCB's objections with regards to the TVC.