shot-button
Home > Buzz > Eternal Bright New Name Same Trusted Formula Celebrating 10 Years of Dermatologist Approved Skincare

Eternal Bright: New Name, Same Trusted Formula – Celebrating 10 Years of Dermatologist-Approved Skincare

Updated on: 08 July,2025 05:41 PM IST  |  Mumbai
Buzz | sumit.zarchobe@mid-day.com

“What’s changed is the name. What hasn’t is the promise-purity, performance, and proof,” says Mr. Deepank Gupta, CEO and Co-Founder of Eternal Bright.

Eternal Bright: New Name, Same Trusted Formula – Celebrating 10 Years of Dermatologist-Approved Skincare

Eternal Bright

India’s most trusted clinical skincare range steps into a new era. Eternal Bright, formerly known under its legacy name, has officially rebranded-retaining the same science-backed formulations, dermatologist trust, and customer love that made it a household name in skincare.

“What’s changed is the name. What hasn’t is the promise-purity, performance, and proof,” says Mr. Deepank Gupta, CEO and Co-Founder of Eternal Bright.

With over a decade of dermatologist endorsement and more than 1 million customers, Eternal Bright stands as a symbol of clean, clinical, and result-driven skincare-blending powerful ingredients with skin intelligence.


THE ETERNAL BRIGHT RANGE: A COMPLETE ROUTINE FOR EVERY CONCERN

1. FADEOUT PIGMENT CORRECTING SERUM

For hyperpigmentation, melasma & facial spots

Tranexamic Acid, Azelaic Acid, 4-Butylresorcinol, Niacinamide

2. VITAMIN C 20% SERUM

For radiance, dull skin & antioxidant protection

Superox C™, Ethyl Ascorbic Acid, MAP, Ferulic Acid, Vitamin E

3. RETINOL 0.8% SERUM

For fine lines, wrinkles & texture renewal

Retinol, Ferulic Acid, Vitamin E, Hyaluronic Acid

4. GLUTATHIONE SERUM & CREAM

For brightening & reducing uneven skin tone

Glutathione, Niacinamide, Lactic Acid, Ceramides

5. NIACINAMIDE 10% SERUM

For pores, sebum control & skin barrier support

Niacinamide, Zinc PCA, Witch Hazel

6. ACNE EDIT SERUM

For active acne, post-acne marks & oily skin

Potassium Azeloyl Diglycinate, Salicylic Acid, Tea Tree, Witch Hazel

7. HYDRAMOIST DOUBLE BARRIER SERUM

For hydration & sensitive skin barrier repair

Multi-Molecular Hyaluronic Acid, Snail Mucin, Alpha Arbutin

8. EYE SERUM

For dark circles, puffiness & fine lines

Eyeseryl™, Caffeine, Peptides

9. ETERNAL BRIGHT FACEWASH RANGE

Including Glutathione, Acne Edit & C Serum variants

10. ETERNAL BRIGHT NIGHT CREAM

For overnight repair, hydration & skin rejuvenation

Ceramides, Niacinamide, Hyaluronic Acid

TRUSTED BY DERMATOLOGISTS. LOVED BY MILLIONS. NOW IN A BIGGER 50 ML PACK.

Eternal Bright’s new 50 ML packaging delivers more value, less waste, and a commitment to sustainable luxury skincare-while maintaining the potency and purity that dermatologists across India continue to recommend.

“This is more than a rebrand. This is a recommitment-to skin, to science, and to the millions who trust us,” adds Mr. Deepank Gupta.

Whether you're battling acne, pigmentation, dryness, or aging-Eternal Bright has a proven solution, backed by pure formulators and ingredient experts.

Email: press@theeternalbright.com

Website: www.theeternalbright.com 

Instagram: @eternalbrightserum

"Exciting news! Mid-day is now on WhatsApp Channels Subscribe today by clicking the link and stay updated with the latest news!" Click here!

Buzz health

This website uses cookie or similar technologies, to enhance your browsing experience and provide personalised recommendations. By continuing to use our website, you agree to our Privacy Policy and Cookie Policy. OK