Harshal Parekh, Founder And CEO of GOAT Fit, is redefining India’s supplement market with clean, tested, and flavour-packed innovation.
Harshal Parekh
Harshal Parekh (also known as Harsh by his loved ones) is the Founder and CEO of GOAT Fit, India’s first performance-enhancing supplement brand that is clean, scientifically formulated, and rigorously tested for results. In less than a month of launch, Harshal has taken GOAT Fit from a bootstrapped idea to becoming the #1 ranked product on Amazon India’s Hot & New Releases in Health and Fitness-a feat achieved with zero paid influencer marketing and zero external funding.
With over 18 years of experience in marketing and advertisement, Harshal has led high-impact roles at Wow Skin Science, Times Group, and worked with brands like Nykaa, Myntra, FirstCry and CultFit-to build consumer love and growth at scale. But it was a personal journey that fuelled his entrepreneurial leap.
Having started working at the age of 17, Harshal was no stranger to hustle or resilience. A skinny teenager who once got bullied for being physically weak, he began working out at 14-and unknowingly planted the seed for a lifelong obsession with fitness and clean nutrition.
Today, Harshal brings that same obsession to GOAT Fit-a brand that doesn’t just sell supplements, but stands for a bigger mission: to clean up India’s broken supplement market. With over 70% of brands reportedly making false label claims and containing traces of pesticides, fungal and bacterial contamination, Harshal’s response was simple-build a brand that doesn’t cut corners. Every GOAT Fit product is tested to ensure purity, zero sugar, and 100% ingredient accuracy.
But perhaps what makes Harshal different and worth talking to-isn’t just the brand story. It’s the founder's story. He taught himself Illustrator to design his own packaging. Ran operations from cafés while downsizing his home to keep costs lean. Grew orders from 50 to 600+ per month purely via organic UGC, Performance Marketing, and Amazon Sponsored Product Campaigns. And turned everyday creators into a sales and discovery engine, cracking a playbook that many funded D2C brands are still trying to solve.
Today, Harshal is building not just a company, but a movement-of informed, no-nonsense fitness enthusiasts who want supplements that actually work. His voice, much like his brand, is real, in-your-face, slightly cheeky-and refreshingly credible in an industry often filled with fluff.
Harshal is now being recognised as one of the emerging voices in India’s growing fitness economy-at the intersection of wellness, science, and direct-to-consumer innovation. Media houses looking to feature insights on the business of fitness, the science of supplements, or the rise of bootstrapped D2C brands, will find in Harshal a goldmine of perspective, ideas, and unapologetic honesty.
GOAT Fit is India’s first performance-enhancing supplement brand built on science, integrity, and zero compromise. Launched in 2024 by Harshal Parekh-a former marketing head turned first-time entrepreneur-GOAT Fit has rapidly become a breakout name in India’s ₹7,000+ Cr fitness supplement market. Entirely bootstrapped and powered by word-of-mouth, the brand defied industry norms by reaching the Top of the list on Amazon Best-Sellers across India in the first month of its launch.
With a mission to clean up India’s broken supplement space-where 70% of brands carry misleading labels and unsafe ingredients-GOAT Fit delivers products that are lab-tested post-manufacturing for purity, safety, and accuracy.
The product lineup includes Colossal Pre - Pre Workout Range in mouth watering flavours like Masala Lemonade - which is GOAT Fit’s signature flavour, the nostalgic - Spicy Guava, and the mouthwatering - Strawberry Kiwi - these flavours stand them out in a cluster of plain Jane vanilla flavours by their competition.
Other products are 100% Pure and Micronised Creatine Monohydrate, and newly launched innovations like Flavoured Creatine which comes in their signature Masala Lemonade and Watermelon Basil flavours.
GOAT Fit is also India’s First Brand to have launched Flavoured Hybrid Creatine formulation called Colossal Creatine which comes in mouthwatering Nimbu Pani (current best seller on Amazon) and Strawberry Ice flavours.
What sets G.O.A.T Fit apart is its uncompromising formula philosophy, bold branding, and community-led growth-driven entirely by authentic user content, and most importantly - their innovation and focus on flavours that makes them unique. In a market flooded with fluff, G.O.A.T Fit is a rebellion-an honest, science-backed movement reshaping how India supplements.
For more information, please visit: www.goatfit.in
Disclaimer: The views and opinions expressed in the article are media marketing initiative and do not represent the stand and views of Mid-Day Group. Mid-Day Group disclaims any and all liability to any party, company or product for any direct, indirect, implied, punitive, special, incidental or consequential damages arising directly or indirectly from the use of this content.
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