Pervinder Kaur's debut single "Sama" launches July 27, showcasing her talent. A SwaLay Digital & Shemaroo collaboration, it highlights India's indie music scene
Sama
The Indian independent music scene is buzzing with anticipation as prodigious talent Pervinder Kaur prepares for her highly anticipated debut. Her first single, "Sama," a captivating collaboration, is set to launch on July 27, 2025. This release marks a significant moment, showcasing the immense potential and growing opportunities for independent artists across India.
Pervinder Kaur's remarkable skills and mesmerizing vocals are poised to leave a lasting impression, promising to enthrall audiences and highlight the rich, diverse talent emerging from the independent music community. Her journey to this debut is a testament to the power of authentic talent and the evolving landscape supporting artists.
The landmark launch of "Sama" is a collaborative effort, brought to life through SwaLay Digital - a music-tech ecosystem dedicated to nurturing independent artists through initiatives like its A2A (Artist To Artist) IP - and in partnership with Shemaroo, a leading content company. This collaboration embodies a shared vision to elevate Indian indie artists, enabling them to reach wider audiences and break new ground. It signifies a pivotal moment where independent artistry gains mainstream reach, promising a vibrant future for creators across the nation. Together, SwaLay and Shemaroo provide comprehensive support, from production and distribution to marketing and brand collaborations, empowering artists to build sustainable careers and reach global audiences.
"Pervinder Kaur's talent is undeniable, and 'Sama' represents a fresh, authentic voice entering the music world," says Nikhil Jain, CEO from SwaLay Digital. "This collaboration exemplifies how dedicated platforms and established partners can create unparalleled opportunities, proving that exceptional music, regardless of its origin, can find its audience and thrive."
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