The Indian market is ready for a brand that’s bold but smart - and doesn’t treat pleasure like a dirty word,” adds Chatterjee.
NOIR
In a bold fusion of business acumen and creative risk-taking, entrepreneurs Reyhan Rattonsey and Mrinal Chatterjee have launched NOIR Bed Side Pleasure, a sexual wellness brand that’s capturing attention - and conversation - across India with its first offering: a wedge-shaped bedside pillow designed not for sleep, but for elevating intimacy.
At first glance, the NOIR Bed Side Pillow might resemble an ordinary foam product. But Rattonsey and Chatterjee saw beyond utility - and flipped the script entirely. With sleek packaging, provocative branding, and clear positioning as a “comfort tool for better sex,” the NOIR Bed Side Pillow has quickly evolved into an object of curiosity, desire, and conversation.
“It’s a simple product with a bold purpose,” says Rattonsey. “We wanted to introduce intimacy into the wellness space with confidence and style - without shame.”
Exclusively for adults, the NOIR Bed Side Pillow is ergonomically shaped to enhance sexual positioning, elevate the pelvis, and reduce lower back strain - delivering a practical and discreet upgrade to intimate connection behind closed doors.
A Bold Start with a Bigger Vision
But the NOIR Bed Side Pillow is only the beginning. The founders are already deep into development of a provocative product pipeline that continues NOIR Bed Side Pleasure’s mission to make pleasure smart, tasteful, and taboo-breaking.
Planned products include:
- Ayurvedic supplements crafted to support men’s sexual health
- Discreet adult toys designed specifically for India’s underserved male audience
- Additional offerings that, in the founders’ words, will “challenge taboos while staying tasteful and clever”
“The Indian market is ready for a brand that’s bold but smart - and doesn’t treat pleasure like a dirty word,” adds Chatterjee.
With clean visual aesthetics, unfiltered messaging, and a growing cult following on Instagram, NOIR Bed Side Pleasure is emerging as more than a product company - it’s a cultural signal. A redefinition of sexual wellness for modern India.
The Future of Pleasure Is Wellness
NOIR Bed Side Pleasure’s unique blend of design, function, and fearless branding has struck a chord. In a market long underserved and under-spoken, NOIR Bed Side Pleasure is leading a new wave - one where intimacy is reimagined, and wellness is no longer a whisper.
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