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Beatstreet’s Correction: Building Real Culture, Real Talent, Real India — Powered By 1Stage

Updated on: 22 July,2025 06:57 PM IST  |  Mumbai
Buzzfeed | faizan.farooqui@mid-day.com

This is a correction. Not just for us, but for how this entire scene has been run.

Beatstreet’s Correction: Building Real Culture, Real Talent, Real India — Powered By 1Stage

Beatstreet’s

For the last two years, we weren’t chasing after the next lineup announcement. We were quietly building experimenting with spaces that weren’t even meant for parties, running micro experiences that never touched Instagram, Aiguring out what this culture was supposed to feel like in the Airst place. Testing, failing, Aixing, and learning what actually matters.

A market that broke itself and why we’re correcting it:

Somewhere along the way, it all went sideways. Music turned into just hard, loud noise. Alcohol became bottom-shelf, poured badly. Drugs were the main story. Families stopped coming. Food was an afterthought, if it was even there. And only a handful of the same faces kept showing up, paying overpriced tickets, standing in endless queues, watching acts who looked and sounded tired. Meanwhile, artists demanded fees that couldn’t be justiAied by selling even a third of the tickets priced for them. Big players kept pushing fees up so high, new organisers walked away before they even started. We made the same mistakes chasing hype, burning money, losing out on family and friends, all for lineups that didn’t deliver what truly mattered. We didn’t just lose money. We lost people, lost relationships, and watched incredible acts vanish because the scene only had space (and money) for the same tired headliners.


This is the correction:

We’re Aixing every Alaw we found including our own. Not for another pretty hillside or riverside photo op. Not for weird art installations that make good Instagram stories but zero real impact. Not for yet another hard-hitting DJ set that only lives on someone’s phone. We’re building nights where the venue itself is an experience like a symphony. Where artists rewrite how they play because they’re actually playing for people who care. Where drinks are crafted, food is something you’d come back for on its own, and every single detail from the smallest pop-up brand to the biggest lighting rig gets treated with the same respect. We’re bringing this to every city whose venues have never even seen this level of production. From south to north, east to west, tier 2 and tier 3 tier 4 we’re opening up stages everywhere, so local acts aren’t just warm-up Aillers, they’re the core of the story.

Not overpriced tickets. Not the same top-tier only. Just real culture the way it was meant to be:

This isn’t about charging obscene entry fees so a few get to show off wristbands. This is about straight-up entries, like it used to be. Come in, experience it, take something home that lives beyond the hangover. Because this isn’t just music, or alcohol, or another hard DJ set. This is about creating moments that actually matter. For people of all kinds. For families, for old-school heads, for new kids discovering this for the Airst time. For the Indian acts Ainally getting a platform where they’re not second to international headliners but are the reason people show up.

Quote from Shubham Gulliya, Founder of Beatstreet:

This is a correction. Not just for us, but for how this entire scene has been run. Too many events spent top dollar chasing big names local or international who couldn’t even Aill their own rooms. This is a new era. We’re putting the money where it counts: into the experience itself. Into moments that actually mean something. From south to north, east to west, tier 2, tier 3 and tier 4 we’re building stages in cities whose venues have never even seen this before. It’s not about hillside or riverside shows, or another club night.

The final Verdict:

This is Beatstreet’s correction not for hype, not for another night that blurs into the same. But for culture, community, and a stage where every person, every city, and every true artist Ainally gets what they deserve.

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