The contributions of Vibhava Media were formally recognized by a distinguished gathering of national and regional dignitaries.
Vibhava Media
The 43rd edition of Kalasammelan, one of India’s most prestigious international cultural gatherings, was successfully conducted from June 12 to June 15, 2025, at the iconic Anam Kalakendram in Rajahmundry. Organized by Sri Radha Krishna Kalakshetram under the visionary leadership of its Founder and Chairman, Dr. G. B. Narayana, the event celebrated the enduring legacy of Indian classical arts while marking a new chapter in its global presence.
Central to this evolution was the strategic collaboration with Vibhava Media Pvt. Ltd., Hyderabad. Under the direction of Dr. Bhardwaz Bellapu and Dr. Praveen Kumar Mokamati, Vibhava Media played an instrumental role in driving the digital transformation of the festival. Through their global expertise in strategic communication and digital execution, the Kalasammelan reached audiences far beyond the physical venue, amplifying the reach and relevance of Indian cultural heritage in today’s digital world.
What distinguished this edition of the Kalasammelan was not only the performances but also the manner in which they were digitally preserved and disseminated. Vibhava Media ensured that the narrative of Indian classical dance, music, and tradition was translated into impactful content across global platforms. Their ability to combine cultural authenticity with modern digital storytelling brought the essence of Indian Culture to new audiences and future generations.
A landmark moment during the event was the announcement of an international academic affiliation between Sri Radha Krishna Kalakshetram and the University Center for Culture and the Arts (UCCA), Polytechnic University of the Philippines. This affiliation, facilitated by Vibhava Media, officially accredits Indian classical art curricula and opens doors for global certification, cross-cultural academic engagement, and international recognition of India’s performing arts traditions.
By enabling this partnership, Vibhava Media reaffirmed its mission to position Indian arts not merely as cultural expressions but as academic disciplines of global relevance. The collaboration is expected to catalyze student exchange programs, joint research, and transnational performances rooted in Indian aesthetics.
The contributions of Vibhava Media were formally recognized by a distinguished gathering of national and regional dignitaries. Dr. Bhardwaz Bellapu and Dr. Praveen Kumar Mokamati were felicitated with shawls and mementos, honoring their commitment to cultural preservation through strategic media and their exceptional execution during the four-day event.
Notable guests who graced the occasion included Sri Gopal Krishna Agarwal, National Spokesperson for the Bharatiya Janata Party, who attended as Chief Guest; Sri Kandula Lakshmi Durgesh Prasad, Hon’ble Minister for Tourism, Culture, and Cinematography, Andhra Pradesh, who inaugurated the event; Sri Vinod Tyagi, former Regional Minister from Uttar Pradesh and BJP Working Committee Member; Sri Roshan Gupta, All India Vice President of BYSS; Sri Somu Veerraju, Member of the Andhra Pradesh Legislative Council; renowned international sculptor Sri Rajkumar Vudayar.
The Kalasammelan was officially sponsored by the Gas Authority of India Limited (GAIL) and received crucial support from Sri Kambala Srinivas Rao, President of the Viswa Hindu Dharma Parirakshana Ramasena and a prominent BJP leader from Rajahmundry.
Kalasammelan 2025 has proven that Indian classical arts, while rooted in centuries-old traditions, can thrive in contemporary contexts when paired with visionary digital strategy. The efforts of Vibhava Media underscore the power of intentional storytelling and strategic outreach in cultural preservation. In today’s fragmented media environment, their work affirms that culture and communication must coexist-where one sustains the soul and the other scales its impact.
With this success, Vibhava Media continues to demonstrate how Indian tradition can evolve without compromise. Their model of culturally grounded digital transformation is poised to inspire similar collaborations across India and abroad, ensuring that Indian classical arts remain both revered and relevant in a rapidly changing world.
For inquiries, partnership opportunities, please contact:
Email: info@vibhavamedia.in
Website: www.vibhavamedia.in
Instagram: @vibhava_media
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