The most popular Rakhi and gifts purchased in 2024, both domestically and internationally
FlowerAura’s
As Raksha Bandhan 2025 approaches, leading online gifting brand FlowerAura has shared exclusive consumer data from Raksha Bandhan 2024, offering a rare glimpse into the preferences of Indian and NRI shoppers. The findings highlight a strong emotional inclination toward traditional values, evolving gifting patterns, and how consumers across borders are blending culture with modernity.
This article breaks down the most popular Rakhi and gifts purchased in 2024, both domestically and internationally, providing strategic insights into consumer behaviour and festive purchasing trends.
Domestic Orders Show a Balance Between Tradition and Aesthetics
Within India, consumers leaned toward spiritually rooted Rakhi choices, but with a broader variety of designs. The data shows:
- 33% of domestic customers preferred Divine Rakhis
- Peacock Rakhis were chosen by 20%
- Pearl Rakhis followed at 18%
- Stone Rakhis made up 12% of orders
- 17% opted for other types, including cartoon-themed, minimalist, or personalised variants
This suggests Indian consumers are integrating meaning with modern style, choosing rakhis that resonate emotionally while also reflecting current aesthetic trends.
Rakhi Combos Dominate the Indian Gifting Landscape
Gifting combos were equally popular within India, with Rakhi with sweets leading the charts. However, other pairings gained ground:
- 40% selected Rakhi with Sweets, with traditional items like Kaju Katli and Motichoor Ladoo continuing to dominate preferences
- 27% opted for Rakhi with Chocolates, showing strong appeal among Gen Z and millennial siblings
- 25% went for Rakhi with Dry Fruits, highlighting a rising demand for mindful, health-forward options
- 10% chose other types of combinations, often including plants, cookies, or keepsakes
These numbers reflect a wider consumer mindset, one that seeks to combine celebration with care and personalisation through their choice of Rakhi gifts.
Spiritual Symbols Drive International Rakhi Preferences
For Indians living abroad, the desire to stay connected to their cultural roots was evident in their Raksha Bandhan (Rakhi) selections. According to the data, 44% of international Rakhi orders featured Divine Rakhis, making them the top choice in 2024. Other symbolic designs followed closely:
- Pearl Rakhis accounted for 16%
- Mauli Rakhis made up 12%
- Peacock Rakhis were selected in 11% of cases
- The remaining 17% included various traditional and modern designs
This trend suggests that sending Rakhi to USA, UK, or Australia isn’t just about gift-giving; it’s a cultural bridge, keeping emotional ties intact through sacred symbolism.
Sweets Remain the Preferred Add-On for Global Deliveries
When it came to Rakhi combos for international shipping, Rakhi with sweets dominated the charts. A closer look at the numbers reveals:
- 48% of international customers chose Rakhi with Sweets, reaffirming the emotional and nostalgic value of Indian mithai.
- 25% selected Rakhi with Chocolates, reflecting the preferences of younger recipients.
- 10% ordered Rakhi with Dry Fruits, indicating a shift toward health-conscious gifting.
- 17% chose other gifting combinations such as plants, mugs, or toys.
These findings underscore a growing trend: Rakhi gifting is evolving beyond the thread to offer a more immersive and sentimental experience.
Emerging Gifting Behaviours Reflect Deeper Emotional Engagement
This data doesn’t just showcase what was bought; it reveals why these items resonated. The increasing preference for spiritually meaningful rakhis, nostalgic sweets, and curated combos indicates that gifting is becoming more emotionally expressive and experience-driven. Consumers today are not just looking to fulfil a ritual; they’re looking to tell a story, send a sentiment, and stay connected with their choice of Rakhis and gifts in a world that’s constantly evolving.
Strategic Outlook for Raksha Bandhan 2025
The consumer trends observed in 2024 present valuable indicators for the upcoming Raksha Bandhan season. For both brands and individual gift planners, the following insights may inform more meaningful and market-aligned gifting decisions:
- Continued Preference for Culturally Rooted Rakhis
Rakhis featuring spiritual symbols, particularly those depicting Om or Lord Krishna, maintained strong appeal across both domestic and international markets. Their popularity underscores a sustained emotional and cultural connection, especially among the Indian diaspora.
- Traditional Sweets Retain Their Symbolic Value
Confectionery items such as Kaju Katli and Motichoor Ladoo remained the most commonly selected add-ons. This highlights the enduring role of traditional sweets as both a celebratory element and a cultural anchor during the festival of Raksha Bandhan.
- Chocolate-Based Options Appeal to Younger Recipients
Modern confectionery, particularly chocolates, continued to see high uptake among younger consumers. Their growing popularity suggests a shift towards contemporary preferences in urban and youth-oriented segments.
- Nutritional Gifting Gains Traction
The increase in dry fruit-based gifting reflects a broader shift among consumers toward health-conscious and utility-driven choices. This trend suggests a growing demand for gifts that provide both emotional and practical value.
- Preference for Curated Gifting Experiences
Multi-component gift sets, which combine rakhis with sweets, chocolates, plants, or lifestyle products, outperformed single-item offerings. These curated experiences are increasingly viewed as more thoughtful and emotionally resonant by recipients.
Conclusion
The insights provide more than just numbers; they chart a cultural narrative of tradition meeting modernity. Gifting is evolving into a medium of deeper connection.
As Raksha Bandhan 2025 approaches, the message is consistent across the board - meaningful, well-thought-out gifts that carry emotion and tradition will always win hearts.
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