Ultra Play OTT celebrates World Television Day by bringing back classics like Shaktimaan, Malgudi Days & Raja Aur Rancho for a new generation.
World Television Day
There was a time when the television wasn’t just another screen; it was the center of the home. Families gathered around it the way earlier generations gathered around the radio. Streets fell silent during Sunday morning shows, children finished homework early to catch evening telecasts, and theme songs of beloved series became the soundtrack of a generation.
This World Television Day, Ultra Play OTT invites viewers to revisit that golden era, a time before algorithms and infinite scroll, when storytelling was simple, heartfelt, and deeply rooted in Indian life. With the return of iconic shows like Shaktimaan, Malgudi Days, and Raja Aur Rancho, Ultra Play reminds us that great storytelling doesn’t age; it only grows richer with time.
When Heroes Were Moral Compasses - The Legacy of Shaktimaan
Long before the Marvel universe arrived in India, there was one hero who ruled Indian hearts: Shaktimaan. He wasn’t just a superhero in a cape; he was a teacher, a guiding force, and a symbol of righteousness. Children didn’t just watch him; they absorbed his lessons, from honesty to compassion to self-control.
Today, in a world drowning in content, Shaktimaan’s clear moral voice feels more relevant than ever.
The India of Our Imagination - Malgudi Days
Few shows have captured the soul of India as evocatively as Malgudi Days. Based on R.K. Narayan’s literary masterpieces, the series portrayed the everyday lives of ordinary people with extraordinary tenderness.
In its sunlit lanes, modest homes, and gentle characters, audiences found pieces of their own childhood, or a childhood they wished they had. Malgudi Days wasn’t just a show; it was India’s collective nostalgia distilled into episodes.
Crime, Charm & a Monkey Detective - Raja Aur Rancho
Before slick crime thrillers took over OTT, there was Raja Aur Rancho, India’s most endearing detective duo. Raja, with his charisma, and Rancho, with his surprising intelligence, made crime-solving fun, family-friendly, and unforgettable. The show may have aired in the early '90s, but its blend of mystery and humour continues to spark joy even today.
Why These Stories Still Matter
In an era of hyper-production and fleeting content cycles, the appeal of these classics lies in their simplicity. They were stories made with heart, performed with honesty, and told with sincerity.
They represent a time when content wasn’t loud; it was meaningful. When characters weren’t perfect, they were real. When entertainment wasn’t about bingeing, but bonding.
Mr Sushilkumar Agrawal CEO Ultra Media and Entertainment Group shared, “Over the decades, Ultra Media & Entertainment Group has become one of India’s largest custodians of classic cinema and television series. We have to preserve India’s vast television heritage thus ensuring that these timeless treasures aren’t just archived; they’re accessible, discoverable, and relevant for a new generation that may have never experienced them. We as a company.”
On World Television Day, as India looks back at how TV shaped its cultural fabric, Ultra Play stands as a bridge between eras, connecting the nostalgia of the past with the technology of today.
Because some stories don’t fade, they just wait to be rediscovered.
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