Sekel Tech discusses navigating Mumbai's festive surge with hyper-local, consent-driven campaigns, ensuring data security and ethical lead generation for high-v
Mr. Rakesh Raghuvanshi
1. With Mumbai being a key consumer hub, how does Sekel Tech help brands navigate the spike in customer activity during the festive season without compromising data security
During the festive season, there is a surge in consumer activity, with customers focused on maximising budgets amid rising prices and challenges posed by inflation. Their searches are very nuanced and specific, allowing for brands to connect with potential buyers and thus create a valuable opportunity. Sekel Tech enables brands with physical stores to tap into this demand by facilitating hyperlocal engagement and communication with audiences in and around their locality. By using personalised landing pages, Sekel Tech ensures higher conversions while ensuring that all interactions take place in a secure fashion, safeguarding customer data without compromising their shopping experience.
2. Can you explain the role of consent management in your festive campaigns and why it is critical for lead generation in a city like Mumbai?
Consent management plays a pivotal role in festive campaigns, especially in a major city like Mumbai where consumer outreach is high and we live in times when regulations have become increasingly stringent. With laws now actively dealing with fraud, telemarketing, and unsolicited calls, telecom providers are quick to block numbers that are not in compliance. For brands relying on telemarketing or messaging services, not complying with this can derail an entire campaign. Sekel Tech has consent-driven campaigns that ensure that customer engagement remains compliant and uninterrupted. Our approach protects brands from potential disruptions but also builds on trust with consumers, making lead generation more effective and sustainable during the festive season.
3.How do you ensure that lead generation during peak sales periods remains ethical and privacy-compliant, especially with high-value brands?
It is essential for high-value brands to ensure that lead generation remains both ethical and privacy-compliant during peak sales periods. And focussing on consent-driven strategies that are supported by a strong organic discovery platform helps remain ethical and privacy-compliant. Usually when customers actively seek specific information, they are more inclined to share their details in exchange for valuable, relevant content. Sekel Tech leverages personalised landing pages to engage with such audiences, encouraging them to provide consent willingly. This approach sustains lead velocity without relying solely on advertising, creating a balanced mix of organic discovery and paid campaigns that is effective throughout peak and non-peak periods even while upholding privacy standards.
4. Mumbai has a diverse set of neighbourhoods and demographics. How does Sekel Tech customize hyper-local campaigns to match these variations effectively?
Mumbai’s rich tapestry of neighbourhoods and cultures can be a challenge as well as an opportunity for brands. The city is a true cosmopolitan hub, home to communities that reflect the traditions of different parts of India, each showcasing distinct cultural values and preferences. By crafting hyper-local campaigns, Sekel Tech has managed to address each audience segment as they resonate with a unique context. We have carefully tailored content and personalised messaging, using which brands engage with consumers in a way that reflects their local culture while tapping into the city’s shared spirit of resilience. The contextual personalisation besides strengthening brand connection but also ensures a higher conversion rate across Mumbai’s varied demographic landscape.
5. What are the biggest challenges you face in safeguarding customer data during high-traffic festive periods, and how does your technology address them?
One of the critical challenges during high-traffic festive seasons is managing the sheer volume of customer data while maintaining strict data privacy and compliance standards. With data flowing in at high velocity, the way it is collected, encrypted, and processed becomes key to its success. Sekel Tech addresses this by securing data both in transit and at rest through advanced encryption protocols. We use technology designed to protect information and generate meaningful analytics, alerts, and engagement in real time. This is backed by deep retail experience and works on a robust framework that ensures brands can handle large-scale festive interactions securely while prioritising customer trust.
6. How do you quantify profit maximization while ensuring that consent and privacy remain uncompromised?
Profit maximisation is closely intertwined with compliance and our offering to brands achieves this by leveraging multiple personalised landing pages that deliver content tailored to the user’s context and queries. This dynamic, context-driven approach ensures that campaigns remain highly relevant to everyone, increasing conversion potential while maintaining strict consent and privacy standards. Sekel Tech’s solution combines personalisation with regulatory compliance, so that brands can optimise profitability without compromising customer trust.
7. Have you noticed a shift in how retail, beauty, and real estate brands in Mumbai are embracing consent-driven campaigns?
There is a clear shift among retail, beauty, and real estate brands in Mumbai towards consent-driven campaigns. As the importance of data privacy and security is understood, Chief Security Officers of various brands are now adopting platforms with recognised certifications, like the ISO 27000, which ensures robust data management processes are followed. As brands become more discerning, any platform lacking such certifications will risk being excluded from their campaigns. We see this trend to reflect a broader commitment across industries to protect consumer data while maintaining effective engagement going forward.
8. What sets Sekel Tech apart from other SaaS platforms offering lead generation and digital commerce solutions during festive seasons?
Sekel Tech is different from other SaaS platforms with its ability to drive superior lead velocity by combining both organic and paid campaigns while ensuring full consent compliance. I think Sekel’s focus on sales conversions rather than just lead generation is a differentiator. By leveraging its proprietary billing system and advanced lead-tracking mechanism, Sekel Tech offers insights and conversion metrics that better the world’s leading CRMs and this gives brands a more effective and measurable approach during the festive season.
9. How does your platform help brands build and maintain trust with consumers in a city as dynamic and digitally savvy as Mumbai?
We believe that trust must be earned, particularly in a dynamic and digitally savvy city like Mumbai. Sekel’s platform supports brands that are transparent about product pricing, services, warranties, and claims. These features are built into our system, providing customers with clear and upfront information to make informed buying decisions. By facilitating honesty and transparency, Sekel Tech works with brands to build and maintain lasting trust with their audiences.
10. Looking ahead, how do you see consent-first data management shaping festive marketing strategies in Mumbai and across India in the next 3–5 years?
In times to come, consent-first data management will become a cornerstone of festive marketing strategies. I think this will begin to show in Mumbai and across India over the next three to five years. Consumers are increasingly beginning to value privacy and as regulatory frameworks tighten, brands will need to adopt approaches that are both transparent and compliant. Brand campaigns will rely on permission-based data to deliver highly personalised and relevant experiences, building greater consumer trust. I expect a shift that will not only enhance engagement and conversion rates but also establish long-term brand credibility in market that would be increasingly privacy conscious.
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