Yash’s Toxic continues its historic pre-release run with a massive Rs 105 crore overseas distribution deal with Phars Films. The film is now set for one of the widest global rollouts ever for an Indian movie
Nayanthara in Toxic
Even before it sets the box office on fire, Toxic has already rewritten the rules of the game. The film first made headlines by becoming the first non-Telugu film to seal a historic Rs 120 crore distribution deal with Dil Raju’s powerhouse banner Sri Venkateswara Creations (SVC) in the AP–TG market - a move that sent shockwaves across the Indian film industry. And now, the phenomenon has grown even bigger.
Toxic makes historic deal for international distribution
On the international front, Toxic has been acquired by Phars Film, one of the leading and most dominant overseas distributors, marking yet another colossal milestone in the film’s extraordinary pre-release journey. The deal is being touted as one of the highest-ever overseas acquisitions for an Indian film, with Rs 105 crore secured as advance on a commission basis, a staggering vote of confidence from the global market. The numbers show confidence of the market in the film and Rocking Star Yash, an indicator of ground-level buzz.
Importantly, this landmark deal applies exclusively to the Indian-language versions (Kannada, Tamil, Telugu, Hindi, Malayalam) of Toxic, and does not include the English version - a crucial distinction that further underscores the immense standalone strength of the film’s Indian-language appeal overseas.
The faith placed in Toxic isn’t without precedent. Yash’s previous outing, KGF: Chapter 2, delivered phenomenal and historic business across global markets, emerging as the highest-grossing Indian film in the GCC region and clocking extraordinary numbers across several international territories. That roaring global success has now laid the foundation for Toxic to aim even higher.
The Yash-starrer is now gearing up for what is being planned as the widest international rollout ever for an Indian film, with releases scheduled across the entire world, except Nepal, Japan, and China. It’s an audacious move that firmly positions Toxic as a global cinematic event in the making.
Toxic speaks universal cinematic language
Mr Ahmad Golchin CEO & Founder of Phars Films says, "With Toxic, our goal was to tell a story that resonates beyond borders. We are proud to bring this film to international audiences and to see its themes connect across cultures. This overseas release marks an important milestone for Phars Film, and we’re excited for viewers worldwide to experience the intensity and emotional depth of Toxic.”
Venkat K Narayana from KVN Productions adds, "Toxic has been envisioned as a film that speaks a universal cinematic language, and for a vision of this scale, we needed a partner with extraordinary global strength and credibility. Phars Films has consistently demonstrated an unparalleled ability to position Indian cinema powerfully across international markets, and we are proud to join hands with them for what is truly a landmark overseas distribution deal.
With their expansive reach and strategic expertise, we are confident that Toxic will open to audiences worldwide with the scale, impact, and momentum it deserves, setting new benchmarks for global releases from Indian cinema."
Written by Yash and Geetu Mohandas and directed by Geetu , Toxic: A Fairytale for Grown-Ups has been simultaneously shot in Kannada and English, with dubbed versions planned in Hindi, Telugu, Tamil, Malayalam, and several other languages, underscoring the film’s global ambition.
The film boasts a formidable technical lineup, with National Award-winning cinematographer Rajeev Ravi behind the lens, music composed by Ravi Basrur, editing by Ujwal Kulkarni, and production design by TP Abid.
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