Stuck at home during the lockdown last year, Bandra resident Neha Gupta Kapoor started looking for fun, yet informative ways to teach her three-year-old daughter about animals and conservation. But all she could find were encyclopaedias, and fact-heavy videos that weren’t able to engage Krisha. “They weren’t really fun for her; she’d get bored after some time. As a former journalist, I’ve missed writing, so I decided to use my skills to create short stories about animals for her,” shares Neha, whose storybooks became a hit with not just Krisha, but also her friends. Taking a cue from this personal project, she then decided to launch her own brand of educational kits, called Ilchi Pilchi - one of Krisha’s nicknames - in December.

Neha Gupta Kapoor