From zero-waste threads to superhero face-offs, here’s what’s trending this year
Playful Panda at Flower Aura
If you’re still tying the same old golden-thread rakhi with a “Swastik” motif, you’re missing out on the rakhi renaissance. This Raksha Bandhan on August 9, watch the humble thread turn into a full-blown personality test. Let’s start with the cool kids. For younger siblings, or grown-ups with a sense of humour, Flower Aura’s lineup (floweraura.com) includes Spiderman, Iron Man, Hello Kitty, and even a cheeky Burger & Fries rakhi. If you want to go whackier, then they’ve got Rubik’s Cube and Astronaut-themed ones too.
Hand-painted seed rakhis, only one of the quirky ways to renew the fraternal bond. Pic/zwende.com
On the sustainable side, Nat Habit (nathabit.in) is offering biodegradable cloth rakhis made from cotton scraps, complete with a little roli–chawal pouch. Tamarind Chutney’s collection (tamarindchutney.in) is just as planet-friendly with its soft, upcycled fabric strips in earthy tones. Over at iTokri (itokri.com), you can even pick up plantable seed rakhis. Yes, you heard that right! Plant the rakhi and watch a tulsi grow.
Traditionalists, don’t worry! You’re still covered — pearl, stone, Mauli threads, and Kundan-style rakhis are very much in fashion, especially on platforms like Gujarat Gifts and Voylla (voylla.com). These are timeless, and let’s be honest, still a hit with the parents.
Silver bracelets from Giva
Looking for something that lasts? Giva (giva.co) and Tied Ribbons (tiedribbons.com) are offering metal and 925 silver bracelet-style rakhis which are perfect if your brother never remembers to take his off. And in a heartwarming twist, many sisters are tying rakhis to each other this year, with soft cartoon rakhis or eco-friendly threads doubling as tokens of siblinghood beyond gender norms. Moreover you can easily find cool ones at Flower Aura, GIVA and many more!
So this year, don’t just tie a rakhi. Say something with it.
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