BCCI secretary Sanjay Patel was a satisfied man although the Board yesterday awarded the title sponsorship for the remainder of the 2013-14 season to Star Private Limited and ESPN Software at the base price of Rs 2 crore, which is nearly Rs 1.5 crore less than the previous deal with Airtel.
The Board could manage to attract only one bid for the title rights and the new deal was inked at the Cricket Centre yesterday. The new agreement will cover all domestic and international tournaments in India in the 2013-14 season.
Till the time the deal was inked, Patel was apprehensive about not attracting a single bidder, given the precarious economic situation in the country. “The market situation is such that at one point of time we thought it would be very difficult to get the sponsorship considering the turmoil in the financial market.
But we are very happy (with the price). We are happy they have included the Australia series also though it is starting in a few days,” Patel told reporters after the meeting.
“The deal is always market driven. One has to be happy with the market situation. Rather than concentrating on less or more price, we should concentrate on what you are getting as per the market situation,” he added.
Between October 2013 and March 2014, India is scheduled to play a seven-match ODI series and a T20 game against Australia. This will be followed by two Tests and three ODIs against the West Indies. The deal will also extend to all domestic fixtures in India.
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2 crore
The amount Star India Pvt Ltd will pay BCCI per international fixture in the 2013-14 seasonu00a0
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