The 'Livin' on a Prayer' hitmakers have introduced cheap tickets to their fans for their 50th anniversary tour 'Because We Can' next year, the Daily Mirror reported.
Rob Hallett, Bon Jovi's UK tour promoter from AEG Live, said the band felt that rock fans were being priced out of the market. "I was delighted when they came to me insisting on ticket prices for the Because We Can Tour next year that enabled all to attend.
If we are to survive as an industry we need to move away from the elitist image of high prices and even higher secondary prices," Hallett said. "After all rock and roll always was and always should be the music of the people and that means everyone."