London: British Prime Minister David Cameron has signed up to the popular dating app Tinder in an attempt to connect with young voters ahead of the next month’s referendum on the country’s membership of the European Union (EU).
Cameron’s move follows a meeting at Downing Street last week of senior figures from social media giants like Facebook and Twitter to encourage 7 million under 40s and ethnic minorities to register to vote before the June 7 deadline for the referendum.
“Don’t take a punt on the future of our country. Keep Britain stronger, safer and better off. And on June 23, vote to remain,” Cameron said.
Tinder is expected to work alongside the Bite the Ballot youth group to persuade single people using the site to get more involved in the EU debate. Other ideas include a TV advertising campaign on the short time it takes to register to vote, and Google producing a “doodle” on its homepage.