The Oscar-winning actress is lending her support to the cause which aims to raise funds for clinical research, the Daily Mail reported. "Cancer claims the lives of eight million men, women and children worldwide every year.
I lost my father in 2002 and I am all too aware of the impact this disease has on a family... We have the power to make cancer powerless and perhaps even end it but it takes research and that requires funding," an emotional Paltrow said.
"Cancer has taken some of the best among us and it is time for us all to stand up and fight back. I am so proud to be standing up to cancer for my dad," she said.
Paltrow was left devastated when the film producer passed away from complications of cancer and pneumonia while they were on holiday in Italy. He was just 58 at the time of his death. The event was hosted by Alan Carr. Australian singer Kylie Minogue, who survived breast cancer, is an avid supporter.